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The 4 Step Guide to Digital Transformation Success
Understanding the 4 stages of digital transformation and what you need to move forward
Many organizations have hundreds (or even thousands) of systems and processes running their business daily. For such organizations, simply adopting digital transformation does not guarantee success. There’s no shortcut to digital transformation.
Stage 1 - Planning
The true power of digital transformation lies in the advantages that it can deliver to businesses. However, to implement digital transformation correctly, you have to begin by evaluating the present scenario, asking tough questions, and planning the route to digital transformation accordingly
Current State
Before digital transformation begins, you should evaluate your company’s strengths and weaknesses to identify opportunities.
Industry Changes
Identify market and industry trends to understand how they impact your digital transformation efforts and prepare accordingly.
Achievable goals
Align your digital transformation goals with those of your organization and consider the aspects of budget, duration, and scope.
Customer behavior
Analyze how digital transformation provides a unique customer experience in the light of their rapidly changing behavior.
Current State
Before digital transformation begins, you should evaluate your company’s strengths and weaknesses to identify opportunities.
Industry Changes
Identify market and industry trends to understand how they impact your digital transformation efforts and prepare accordingly.
Achievable goals
Align your digital transformation goals with those of your organization and consider the aspects of budget, duration, and scope.
Customer behavior
Analyze how digital transformation provides a unique customer experience in the light of their rapidly changing behavior.
Stage 2 - Implementation
Digital transformation is like redesigning an airplane with many complex parts. It’s even more difficult because this airplane has to remain in flight while you rebuild it. Implementing digital transformation correctly involves multiple steps:
Strategy
Before you even begin implementation, map out a path and develop a strategy based on the destination you have in mind.
First step
Identify predictable, repeatable processes that you can automate. These processes will serve as your pilot project.
Adoption
Ensure everyone is on board. This requires clear communication of potential impact with stakeholders and employees.
Innovation
Empower business users to get involved in the problem solving process for improved business context and collaboration.
Strategy
Before you even begin implementation, map out a path and develop a strategy based on the destination you have in mind.
First step
Identify predictable, repeatable processes that you can automate. These processes will serve as your pilot project.
Adoption
Ensure everyone is on board. This requires clear communication of potential impact with stakeholders and employees.
Innovation
Empower business users to get involved in the problem solving process for improved business context and collaboration.
Stage 3 - Acceleration
For digital transformation to be successful, you have to constantly experiment, adapt and navigate challenges or risk the failure of your digital transformation efforts. Accelerating digital transformation typically involves the following:
Solving multiple problems
For digital transformation to work, you have to rapidly identify inefficiencies and areas for improvement.
Legacy Modernization
Pinpoint internal tools and systems that are not delivering optimally and modernize them for better efficiency.
Preparing people
People are the most important part of the journey. Keep everyone informed and address issues as they arise.
Stage 4 - Measurement
Tracking and measuring the success of your digital transformation initiative is quite important. However, this isn’t merely about checking all the right boxes. The success of digital transformation should be measured based on the objectives you have set at the onset of your strategy.
Employee productivity
New technology can reduce the time spent on certain tasks or help employees do more within the same time.
Adoption and performance
Digital adoption is a measure of how well employees are adapting to the use of new technology.
Customer experience
Understand how new digital technology is changing how your customers relate and perceive your business.
Digital ROI
For every new component you add to your digital technology suite, you should know how much ROI it brings to your business.
Key Stats on Digital Transformation
63%
CEOs say that their current processes and operations are too slow
70%
companies either have a digital transformation strategy in place or are working on one
21%
companies believe they’ve completed their digital transformation
According to KPMG
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